‘I want this one.’
My 2.5-year-old daughter was pointing to a plastic stool with Winnie the Pooh on the front of it. Price: $14.
Next to it was an identical stool – same size, shape, colour, everything – but instead of Winnie the Pooh, it had a grey star and ‘I’m a star’ written on it. Price: $5.
With my first thought, I mentally cursed the store, then marketing people everywhere. They did this on purpose.
With my second thought, I reflected that my daughter is like a sponge. She is being subconsciously programmed by whatever I do or say till she’s seven, and maybe beyond. I better do and say the right thing here.
By this point, one second has passed. My daughter has picked up the Winnie the Pooh stool and is headed for the check out. I grab the $5 version and follow her.